Daily driver

Yoox is the world’s leading online luxury fashion retailer offering its customers an unparalleled online shopping experience.
C41 wrote a story that could bridge MontBlanc values and main core with the fresh environment provided by Yoox.

C41 developed a new visual approach, made of an alternation of pure still life images and human centered product photography. The setting is simple, yet deep enough to suggest a whole proper narration:  each MontBlanc product is shot over the back seats of a different car, with different personality to reflect the one of the owner.

C41, creative production company
Luca A. Caizzi, creative director and photographer
Alessandro De Agostini, executive producer
Serena Congiu, mua
Isabella Petricca, junior art director
Carlo Banfi, junior art director
Diletta Ariano, stylist
Patrizia Gatto, art buyer