Daily driver

Yoox is the world’s leading online luxury fashion retailer offering its customers an unparalleled online shopping experience.
C41 wrote a story that could bridge MontBlanc values and main core with the fresh environment provided by Yoox.

C41 developed a new visual approach, made of an alternation of pure still life images and human centered product photography. The setting is simple, yet deep enough to suggest a whole proper narration:  each MontBlanc product is shot over the back seats of a different car, with different personality to reflect the one of the owner.

C41, creative production company
Luca A. Caizzi, photographer