Max: a taxi driver from the island

VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.

“Max: a taxi driver from the island” is a multi-media project by C41.
From an editorial perspective, we tell the new face of VFTS, who’s declaring out loud its aim to set the brand on a higher level in the market. The shoes are now the key element in the outfit, which is more mature and complex. The brand is more adult but it didn’t lose its core values. the world of VFTS became more clean and elegant but with the same soft spot for good stories.

C41, creative production company
Francesca Pavoni, cinematographer