VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.
C41 designs and develop a story revolving around the concept of the crew and depicting the street more as a lifestyle rather than a place. The crafting of both the video and the pictures is as rough as the brand itself, though presenting a proper narration. “Listen carefully” is the first step from which the identity of VFTS is developed and extended.