Listen carefully

VFTS is an Italian brand designing and producing sneakers with a great focus on the street scene, needing a highly positioning content, able to set their identity in the market.

C41 designs and develop a story revolving around the concept of the crew and depicting the street more as a lifestyle rather than a place. The crafting of both the video and the pictures is as rough as the brand itself, though presenting a proper narration. “Listen carefully” is the first step from which the identity of VFTS is developed and extended.

C41, creative production company
Leone, director
Alessandro Ubaldi, dop
Luca A. Caizzi, creative director
Marco Agnesi, line producer