Ray-Ban is a global leader in the sunglasses and eyeglasses market. C41, in collaboration with Ray-Ban, presents a new film that tells us about unexpected Christmas. The film is directed by Iacopo Carapelli, a young Italian director who was able to collaborate in the production of numerous commercials, later becoming an advertising director himself.
The film is set in the deserted streets of California, the heat is suffocating but there is no lack of Christmas decorations. You don’t wear heavy coats and hats but flip-flops and swimwear, but it’s Christmas anyway. No matter where you are, the important thing is to celebrate Christmas with the people you love. And that’s how new traditions are born.