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C41 produced for Ray-Ban the new campaign, recounted through the eyes of the photographer Jack Bridgland and director Tommaso Ottomano.
With this campaign in which the product and brand symbols become the heroes, Ray-Ban makes a change in communication, emphasizing even more the You’re on attitude and concept.
Produced by C41
Executive Producer C41: Barbara Guieu
Producer C41: Luca Casieri
Producer C41: Irene Rei
Photographer: Jack Henry Bridgland
Director: Tommaso Ottomano
DOP: Marco De Pasquale
Stylist: Riccardo Linarello
