Ordinary Outburst

There must be a “chemistry of lost things”, we love to believe, that turns them into something memorable and compelling. Something that generates a unique and unrepeatable interaction between the magical box of our memory, our senses and the ingenious brilliance of the things of the world, whether they are natural or the result of human imagination. It is the secret of our sweetest remembrances and maybe the reason why we are more inclined to remember what we like, instead of people and things that we dislike.

It seems to be just a matter of chemistry.

C41, creative production company
Alecio Ferrari, photographer