Nike
L'incredibile! A true story by C41 per Nike

C41, in collaboration with Nike, wrote a film about football, passion and street life.

L’Incredibile! is a story that tells the constancy and dedication of young football lovers. A story that tells how, every day, they cut space into their lives for football. It’s the story of a neighborhood, Baggio, that day by day is approaching a new future, in which the passion for football aggregates and unites, bringing back people to meet up to play in the neighborhood fields together.

Gender equality is celebrated in one of the most popular sports for men. An ode to equality where men and women collide on the same field, passing the same ball between the feet and having the same chances of victory. An innovative and absolutely engaging way to talk about football where there are no rivalries or sexual differences but where you play with passion and heart.

A story of passion told through the expert voice of the coach, which through screams, encouragement and technicalities brings us into a new version of the world of football.

C41, creative production company
Leone, director
Mauro Chiarello, dop
Igor Ragazzi, editor
Luca A. Caizzi, creative director
Alessandro De Agostini, creative producer
Alice Chauvain, executive producer
Marco Agnesi, head of production
Patrizia Gatto, art buyer
Alice De Santis, casting director
Simone Felici, 1st ac
Luce Bertani, 2nd ac
Marco Messina, vtr
Armando Avallone, steadycam operator
Francesco Molaro, sound recordist
Matteo Orsanigo, gaffer
Francesca Pavoni, second unit dop
MassiveMusic, original soundtrack
Thais Montessori Brandao, stylist
Yasmin Leite, stylist assistant
Orash Rahnema, color grading
Walter J.Cassetta, strategic planner
Carlo Banfi, art director jr.
Isabella Petricca, art director jr.

Thanks to: Calcetto Eleganza, Baggio Secondo, Ristorante La Barchetta, Google Earth, Vittorio, Mister Luca, Noemi, Sofia, Paola, Matilde, Valentina

READ THE ARTICLE ─ c41magazine.com/c41-nike-present-l-incredibile-directed-by-leone