Nike is very active in producing locally related content, with a great focus on the street sports scene.
In order to celebrate the 30th anniversary of AF1, C41 presents the hidden community of the Philippines basketball players in Milan, focusing on their great sense of community and the increasing number of playgrounds in the Lombard capital.
Following the daily lives of few Philippines kids, C41 produces an editorial photoshoot going beyond the sports activity and showing the traditions and temper of a community counting about 50.000 people only in Milan.
The final outcome is a wide story made by pictures and text, published on the 5th issue of C41 Magazine, and a short documentary, both crafted to deepen and extend the meaning of “team”.
