Flos
Flos Friends: Curiosity drives the genie

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.

C41 designed and developed a series of three different contents, covering multiple needs and goals of the brand: “Curiosity drives the genie” belongs to the “Humans of light” series.
C41 looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is beautifully crafted editorial, where Flos designs are presented in a highly engaging environment.

In this issue, the featured character is Maurizio Stocchetto, owner of Bar Basso, the historic Milanese bar where the Stocchetto’ family had the pleasure to share drinks and friendship with some of the most important names of the design’ scene, such as Jasper Morrison, Konstantin Grcic, and James Irvine.

C41, creative production company
Enrico Magistro, creative director
Leone Balduzzi, ex creative producer and words
Luca A. Caizzi, photographer
Carlo Banfi, camera assistant

Thanks to: Maurizio Stocchetto

READ THE ARTICLE ─ flos.com/stories/curiosity-drives-genie/