Ceci n'est pas un bijou

C41 presents a new and different fashion film that is characterized by its ironic and amusing traits.

The film is inspired by the famous phrase of the Belgian surrealist painter René Magritte “Ceci n’est pas une pipe” transforming the phrase into “Ceci n’est pas un bijou”. With irony and charm, the model, the protagonist of the film, shows us without shame all the fictions present in a movie set, of how appearance can be deceiving and how in reality through technologies and particular artifacts we can create something that actually doesn’t exist.

An innovative and fun way to talk about both jewelry and illusion.

C41, creative production company
Alessandro De Leo, director
Alecio Ferrari, photographer