Beyond is an Italian shoes brand made for unconventional people. It is build upon a simple yet important concept: there are no limits.

Beyond conventional ways of life. Beyond common thinking. Beyond boundaries of ordinary sportive and casual shoes.

In an editorial perspective, C41, created a branded content to communicate the launch of the FW20 collection. C41 is deeply interested in real people and real stories and this work was no exception. We found 3 amazing talent who fought against their limit and have become stronger: Eleonora, Reddiet and Armela. Three different stories that share a powerful message: “don’t give up”.

C41, creative production company
Marco Viganò, director
Dave Masotti, photographer