Armani Exchange


Love Denim, a fashion video directed by Van Khokhlov and produced by C41.
A story where the models whisper their first memorizable moment with their jeans.

By using a manually tuned radio which plays back different sounds the video gets a playful sound design and alternates the phrases of the speakers in a more engaging way.

Produced by C41
Executive Producer: Barbara Guieu
Director: Van Khokhlov
DOP: Francesca Pavoni
Creative Director: Luca A. Caizzi
Creatives: Simona Gentile and Nicole Salotti
Producer: Luca Casieri
Jr. Producer: Riccardo Calvi