PRIDE

Exploration is for all. On the occasion of Pride month, C41 produced in collaboration with The North Face this new campaign. An emotional but positive journey through the mountains, bringing the Pride colors to a higher altitude.

Four countries, four LGBTQ+ organizations sharing their meaningful stories, embodying the goals and challenges in the outdoor today.

We followed their hike to place The North Face’s customized tent as their basecamp. Inviting all to be part of the last step of the campaign, the Pride Hike, a collective event in which everyone can participate.

Produced by C41
Client: The North Face
Creative Direction by C41 & THE NORTH FACE EMEA CREATIVE TEAM
Creative director C41: LEONE
Creative: Inga Lavarini & Nicole Salotti
Director: Vittoria Elena Simone
DOP: Bruno Raciti
Photographer: Luca A. Caizzi