Exploration is for all. On the occasion of Pride month, C41 produced in collaboration with The North Face this new campaign. An emotional but positive journey through the mountains, bringing the Pride colors to a higher altitude.
Four countries, four LGBTQ+ organizations sharing their meaningful stories, embodying the goals and challenges in the outdoor today.
We followed their hike to place The North Face’s customized tent as their basecamp. Inviting all to be part of the last step of the campaign, the Pride Hike, a collective event in which everyone can participate.
Produced by C41
Client: The North Face
Creative Direction by C41 & THE NORTH FACE EMEA CREATIVE TEAM
Project Manager TNF: Giuliano Paradiso
Art/ Creative Director TNF: Martina Panzeri
Creative director C41: LEONE
Creative: Inga Lavarini & Nicole Salotti
Director: Vittoria Elena Simone
DOP: Bruno Raciti
Photographer: Luca A. Caizzi
Ass photographer: Filippo Telaro
Stylist: Fabiana Guigli
Line Producer: Beatrice Lebrun
Location Manager: Leonardo Angelini
Ass Prod: Francesco Parisi
Drone: Rocco Didio
AC: Will Davies
Editor: Vittoria Elena Simone & Margherita Freyrie
Editor: Anna Lapiccirella
Color correction: Leonardo Mareso
Audio mix: smideragency
Photo Editor: Marcello Maranzan