Exploration is for all. On the occasion of Pride month, C41 produced in collaboration with The North Face this new campaign. An emotional but positive journey through the mountains, bringing the Pride colors to a higher altitude.
Four countries, four LGBTQ+ organizations sharing their meaningful stories, embodying the goals and challenges in the outdoor today.
In this chapter, we got to know the LeGloss, following their hike to place The North Face’s customized tent as their basecamp. Inviting all to be part of a collective event in which everyone can participate.
Produced by C41
Client: The North Face
Creative Direction by C41: THE NORTH FACE EMEA CREATIVE TEAM
Project Manager TNF: Giuliano Paradiso
Art/ Creative Director TNF: Martina Panzeri
Association: Le Gloss
Creative director C41: LEONE
Creatives: Inga Lavarini and Nicole Salotti Line
Producer: Beatrice Lebrun
Location Manager: Joseph Geminale
Location Manager: Massimo Ubaldi
Ass Prod: Alessandro Copetta
Director: Vittoria Elena Simone
DOP: Bruno Raciti
Photographer: Luca A. Caizzi
Stylist: Allegra Coccolo
Drone: Marco. Armienti
Ass photographer: Filippo Telaro
Editor: Margherita Freyrie
Color correction: Leonardo Mareso
Audio mix: Smider Agency
Photo Editor: Marcello Maranzan