PRIDE FR

Exploration is for all. On the occasion of Pride month, C41 produced in collaboration with The North Face this new campaign. An emotional but positive journey through the mountains, bringing the Pride colors to a higher altitude.

Four countries, four LGBTQ+ organizations sharing their meaningful stories, embodying the goals and challenges in the outdoor today.

In this chapter, we got to know the LeGloss, following their hike to place The North Face’s customized tent as their basecamp. Inviting all to be part of a collective event in which everyone can participate.

Produced by C41
Client: The North Face
Creative Direction by C41
Creative director C41: LEONE

Director: Vittoria Elena Simone
DOP: Bruno Raciti
Photographer: Luca A. Caizzi