Black Box

C41 tells the new drops of The North Face through the eye of the director Iacopo Carapelli and the cinematographer Andrea Dutto, mashed up with visual elements by graphic artist Jiro Bevis. The illustrations come alive around the city’s architectural structures, filling the urban context with organic elements and bringing it to life.

Thanks to evocative images C41 dynamically narrates the story of the adventure that begins when you wear The North Face clothing.

The campaign is completed by a series of shots taken by photographer Luca A. Caizzi.

C41, creative production company
L+L, creative directors
Alessia Pietromarchi, executive producer

Iacopo Carapelli, director
Andrea Dutto, DP
Luca A. Caizzi, photographer
Patrizia Gatto, set designer