Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.
C41 designed three different content categories. “Lisa Morgen – If you ride a bike, you deserve a good one” belongs to the series “Ain’t a fairy tale”. There are some stories that are so strange, and powerful to look like fairy tales. Unique characters should belong to a novel, but instead they are real. These are real stories, of real people.