Technogym
Lisa Morgen: If you ride a bike, you deserve a good one

Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.

C41 designed three different content categories. “Lisa Morgen – If you ride a bike, you deserve a good one” belongs to the series “Ain’t a fairy tale”. There are some stories that are so strange, and powerful to look like fairy tales. Unique characters should belong to a novel, but instead they are real. These are real stories, of real people.

C41, creative production company
Luca A. Caizzi, photographer
Valentina Mentasti, executive manager
Carlo Banfi, photo assistant
Alessandro De Agostini, words

READ THE ARTICLE ─ technogym.com/gb/newsroom/lisa-morgen-deserve-good-bike/