The newest Ray-Ban global campaign, produced by C41 and directed by Iacopo Carapelli.
An invitation to get back to doing things our way, being as unique as we are. Switch the attitude on!
You're On
Produced by C41
Executive producer C41: Barbara Guieu
Director: Iacopo Carapelli
DP: Karim Andreotti
Producer: Irene Rei
Producer: Luca Casieri
Line Producer: Marco Agnesi
Photographer: YUMA
Photographer 1st assistant: Ian Eduardo
Photographer Digital assistant: Giorgia Rachel
Digital unit director: Tone Annese
Set Designer: Dominique Aizpurua
Stylist: Giulia Revolo
Stylist assistant: Gloria Incardona
Make-up: Jonathan Sanchez
LADOBLE
Local service: LADOBLE
Executive Producer: Rodrigo Lema
Producer: Francesco Lonardi
Head of production: Pablo Boyero
Production Manager: Dolors Bardera
Production Coordinator: Eva Termini
1AD: Silvia Martinez
Key Grip: Oscar Cano
Gaffer: Oscar Andreo
LUXOTTICA
Ray-Ban Creative Director: Elmar De Jong
Ray-Ban Jr Global Brand Manager: Emily Dobson
MIYAGI
Creative Director: Marco Flaviani
Creative Director: Alessandro Monestiroli
Account Manager: Mary Sara Offerman
Casting: Giulia Smith
Editor: Giulia Peruzzotti
Music: Massive Music
Head of Creative Development: Cece Wyldeck‑Estrada
VO Talent: Mani Draper Grand Nationxl
Senior Music Producer: Boris De Boer
Colorist: Daniel Pallucca
Post-production: Paola Boioli
Advisory: VA Consulting