YOU’RE ON!
Ray-Ban’s Global campaign, produced by C41, consisting of a video, images, and digital content.
A campaign that wants to bring to life the playful and charismatic relationship that the target has with the products. Visualized with a slightly retro atmosphere, in combination with the colorful essence of the brand.
C41, Creative Production Company
Photographer and Director, LEONE
DOP, Andrea Dutto
Executive Producer, Barbara Guieu
Producer, Alessandro De Agostini
Assistant Director, Inga Lavarini, Beatrice Lebrun, Vittoria Elena Simone, Francesco Rosiglioni
Scenographer, Patrizia Gatto
Stylist, Thais Montassori
Stylist Assistant, Ilaria Lombardi
Make-up, Alice Fantini
Agency, Myagidays
Creative Director, Gabriele Goffredo
Art Director, Marco Flaviani
Casting Director, Giulia Smiths
Copywriter, Alessandro Monestiroli
TALENTS:
CONNIE W
CATERINA RAVAGLIA
BARBARA DE SOUZA
PETRA V.
JHONATA M.
ARTUR
VICTOR
WILLIAM
CANDIDA
TOM
ZELDA