WORKS
You're On
WATCH HERE
YOU’RE ON!
Ray-Ban’s Global campaign, produced by C41, consisting of a video, images, and digital content.
A campaign that wants to bring to life the playful and charismatic relationship that the target has with the products. Visualized with a slightly retro atmosphere, in combination with the colorful essence of the brand.
C41, Creative Production Company
Photographer and Director, LEONE
DOP, Andrea Dutto
Executive Producer, Barbara Guieu
Producer, Alessandro De Agostini