Flos
La plus belle est Philippe Starck

Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on the digital platforms.

On the occasion of the Salone del Mobile, Flos announces the reopening of its flagship store in Milan after a major renovation and expansion entrusted to the Calvi Brambilla studio.

C41 designed and developed two different contents – a backstage story and a video morphing – mixing together digital technology and film cameras. The result is an ironic installation in the flagship store for the launch of philippe Starck’s new lighting mirrors: La plus belle.

C41, creative production company
Leone, director
Calvi Brambilla, concept design
Luca A. Caizzi, photographer
Exchanges Vfx, postproduction
Alessandro De Agostini, line producer
Diana De Vita, hair and mua
Philippe Starck, actor

READ THE ARTICLE ─ flos.com/stories/la-plus-belle-est-philippe-starck/