The shades of water

When water meets never-ending shades, we can make the world a better place. More clear, more colorful.

The shades of water is the new campaign created and produced by C41 for Colorobbia. On the occasion of Cersaie 2023, the video directed by Filippo Raineri and pictures by Carlo Banfi recounted the story of an encounter between different worlds, leading to the birth of something new.

Created and produced by C41
Client: Colorobbia
Creative Director: LEONE
Creative: Simona Gentile
Creative: Nicole Salotti
DOP: Alessandro Luisi

Executive Producer: Barbara Guieu
Producer: Beatrice Lebrun
Junior Producer: Riccardo Pagano
Editing: Filippo Raineri
Color: Cecilia Barbuti