C41, through the curatorship of Naomi Accardi, the shots of Leone Balduzzi and the video of Luca A. Caizzi, narrates the extraordinary story of Mr. Jo and her “Bimbe Nel Pallone”. This project launches and baptizes the print ISSUE 10 of C41 Magazine, a meaningful step towards the maturity of the magazine based in Milan and Amsterdam, which has always sustained the enhancement of minorities and true stories.
In a neighborhood classified as “dangerous”, Joanna Borella (Mr. Jo) offers girls of all ages the opportunity to play football while having fun and arising her awareness on the concept of equality.
“Joanna Borella started throwing the ball at the same time she learned to stand and walk upon her arrival in Italy in the late 1960s. After spending the first year of her life in an orphanage in Bombay, Mister Jo – calling her in the same way she is known in the multicultural neighborhood of NOLO, north of the city of Milan where she lives and works – was welcomed into her new family by two older brothers who introduced her to the beautiful game of football.”
“Football has become part of her daily life and within fifty years she has managed to become a household name in the local women’s football community thanks to her dedication in breaking down the prejudices that spoil the very essence of the game.”