C41 realized digital content on the occasion of the Alessi 100 Values Collection which has embraced the partnership between man and machine since 1921.

No creation would have been possible without Industrial Craftsmanship, as shown in this visionary encounter between Giorgio Metta – Scientific Director of the Istituto Italiano di Tecnologia – and iCub, the most comprehensive humanoid ever developed.

C41: Creative Production Company
Client: ALESSI
Exectutive Producer: Barbara Guieu and LEONE
Director: Marco Viganò
DOP: Gianluca Oliva
Color: Daniel Pallucca
Sound: Alessandro Passerini