WORKS

Originals SS25

Adidas

WATCH HERE

The new adidas Originals SS25 localization campaign created and produced by C41, with photography and direction by LEONE. Featuring Rose Villain, is set at the heart of an urban warehouse, where the essence of individuality and connection are brought to life. In this raw, versatile space where subcultures converge, we celebrate the power of The Original.

 

Created and Produced by C41

Client: adidas Originals

Starring: Rose Villain

Creative Director C41: LEONE 

Creative: Nicole Salotti

Director & Photographer: LEONE 

DOP: Ciro Di Niccolò 

Producer: Riccardo Pagano