New Shifted Generation⁣

New Shifted Generation⁣
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One of the three cover stories of C41 Magazine #issue13, in collaboration with adidas.
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“One look into the eyes of the new generations immediately reveals nostalgia for times they never lived, yet they stride confidently ahead with their distinctive style, reinterpreting the past to shape the future. adidas Originals has chosen the iconic Gazelle sneakers to represent a generation that escapes standardisation. A generation that expresses individuality with a timeless design that will be with them every step of the way.”⁣

Words by Chiara Lombardi ⁣

Creative Director and Photographer: LEONE
Producer: Jessie Van De Wiel ⁣
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Video: Sofia Michaud⁣

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