New Shifted Generation⁣

New Shifted Generation⁣

One of the three cover stories of C41 Magazine #issue13, in collaboration with adidas.

“One look into the eyes of the new generations immediately reveals nostalgia for times they never lived, yet they stride confidently ahead with their distinctive style, reinterpreting the past to shape the future. adidas Originals has chosen the iconic Gazelle sneakers to represent a generation that escapes standardisation. A generation that expresses individuality with a timeless design that will be with them every step of the way.”⁣

Words by Chiara Lombardi ⁣
Photography by LEONE

Creative Director and Photographer: LEONE
Creative: Sofia Michaud ⁣
Project Manager: Elena Rebecca Rivolta ⁣
Producer: Jessie Van De Wiel ⁣
Junior Producer: Kevin Ferretti ⁣
Video: Sofia Michaud⁣
Junior Production Manager: Alessandro Copetta⁣
Photo Editor: Simona Gentile ⁣
Video Editor: Filippo Raineri ⁣
Styling: Yaya Zeng ⁣
Stylist Assistant: Yueqi Deng ⁣
MUA: Greta Giannone ⁣
MUA Assistant: Chiara Bianco⁣
Hair: Giovanni Pastore⁣
Hair Assistant: Jonatan Eric Estrada⁣
Nails: Rita Liu ⁣

Cover Talent: Guido Susani⁣
Talents: Eleonora Bosio, Cristina Killer, Camilla Conterio, Giovanni Tricase, Taraneh Ahmadi, Yang Ruohan,  Dicko Moussa Diango, Sun Yuehwen