C41 created and produced the new FW23 adidas Originals local campaign, featuring the king of rap Marracash. The portrait of an artist who, through the eyes of our director Federico Demattè, goes deep into exploring what makes him an original pioneer. Living the city of Milan to the fullest and striving for authenticity.⁣

Created and produced by C41
Client: Adidas
Starring: Marracash

Creative Director C41: LEONE
Creative: Inga Lavarini
Creative: Nicole Salotti

Director: Federico Demattè
DOP: Karim Andreotti
Photographer: Enrico Rassu

Stylist: Yaya Zeng
Mua: Gaia Dellaquila
Executive Producer: Barbara Guieu
Producer: Beatrice Lebrun
Production Manager: Maria Borgognoni
Coordinator: Alessandro Copetta
PA: Riccardo Pagano
Assistant Stylist: Wang Jingyi
Photo assistant: Federico Lombardi
Digital operator: Filippo Telaro
Steadycam: Andrea Annisetta
1AD: Filippo Raineri
1ST AC: Loic Bovolenta
2ND AC: Andrea Ippolito
Gaffer: Guglielmo Rivera
Elettrician: Jacopo Pozzi
Editing: Margherita Freyrie
Color: Cecilia Barbuti