WORKS
FW23
WATCH HERE
C41 created and produced the new FW23 adidas Originals local campaign, featuring the king of rap Marracash. The portrait of an artist who, through the eyes of our director Federico Demattè, goes deep into exploring what makes him an original pioneer. Living the city of Milan to the fullest and striving for authenticity.
Created and produced by C41
Client: Adidas
Starring: Marracash
Creative Director C41: LEONE
Director: Federico Demattè
DOP: Karim Andreotti
Photographer: Enrico Rassu
Executive Producer: Barbara Guieu
Producer: Beatrice Lebrun
